This is really clever: Direct Wine has launch a new Wine Lovers’ Advent Calendar nationwide, bringing fun, anticipation, and excitement to the holiday season. But it’s only available from WSJwine, LaithwaitesWine.com and Macy’s Wine Cellar.
You have to wonder why marketers at Diageo, Pernod Ricard, Constellation, and others didn’t think of this. And you have to wonder how many different wine advent calendars will be marketed next year.
Behind each of the calendar’s 24 windows is a special quarter bottle (187ml) that provides a generous glassful of world-class wine. Together, the selection delivers a taste tour of delicious offerings including top grower Champagne with two gold medals, fine Bordeaux from the exceptional 2015 vintage, 5-star estate Rioja, barrel-aged Chardonnay, and much more.
Sourced by Direct Wines in collaboration with licensed retailers, the Wine Lovers’ Advent Calendar gives adults the opportunity to share all the joy and excitement leading up to Christmas while enjoying some top-quality wines from around the globe.
The festively packaged advent calendar offers consumers a great gift option for wine-loving friends, family, and of course, themselves. It is available, in limited quantities, for purchase from WSJwine at wsjwine.com for $129.99 (plus applicable taxes). Shipping is free to 33 states in the United States. Quick orders are recommended, with a deadline of November 19, 2018 for delivery by December 1, 2018.