In a study that obviously has implications for bev/al advertisers for the trade associations that create and maintain advertising standards codes the Pew Research Center84% of U.S. adults say they often or sometimes get news from a smartphone, computer or tablet, including 51% who say they do so often. This is lower than the 60% of Americans who said they often got news from digital devices in 2020.
The portion who gets news from digital devices continues to outpace those who get news from television. Americans turn to radio and print publications for news far less frequently than to digital devices and television.
Asked which of these platforms they prefer to get news on, half of Americans say they prefer a digital device, more than those who prefer TV, radio or print. news websites, apps and search engines are the digital pathways most Americans get news from at least sometimes.
Among digital devices, the most preferred one for news is news websites or apps: About a quarter of U.S. adults (24%) prefer to get their news this way, compared with 11% who prefer search, 10% who prefer to get their news on social media and 4% who say they prefer podcasts. The share of Americans who prefer to get news from each type of digital platform hasn’t changed from 2020.