Rooster Rojo will be available initially in Australia, Germany, Russia, the UK, and the USA.
“Hispanic-inspired beverages are becoming increasingly popular within the beverage industry’s flavour profiles and pineapple is one of the ‘hottest’ flavours on this list. With our novelty Smoked Pineapple tequila we tick two of these trend boxes,” said Mantas Zlatkus, global brand director of Rooster Rojo Tequila.
The brand is owned by Amber Beverage Group (ABG), a rapidly growing global spirits company, whose products are found in millions of households and venues across the globe. ABG produces, bottles, markets, distributes, exports and retails a comprehensive range of beverages of which it owns more than 100 and is responsible for marketing and distributing around 1,300 third-party drinks brands, spanning everything from premium vodka and sparkling wines to speciality Mexican tequilas.