Actress Alyson Hannigan has teamed up with Sparkling Ice Spiked® to create a series of entertaining social content that showcases everyday moments that exceed all expectations.
It’s part of Sparkling Ice Spiked’s #ShatterYourExpectations campaign, a 2021 initiative aimed to celebrate consumers who say yes to adventures that lead to life’s greatest moments. Supported through in-store POS and holiday promotions, earned media outreach and mailers, influencer programming, targeted digital media and banner ads, paid social and more, the campaign focuses on elevating the ordinary, everyday.
The partnership launched over the Memorial Day Weekend with Hannigan sharing her plans to start the holiday weekend off early by enjoying the full-flavored hard seltzer, while also expressing her love for her favorite flavor, Cherry Lime Chiller. The partnership continues through this fall, with Hannigan focusing on playful content timed to seasonal moments.