Alton Wine Academy unveiled this morning its wine rating score sticker based on its Alton MC Ratings. Both the sticker and the MC Ratings are patent pending.
The sticker consists of two parts. The upper part has multiple layers of rings around the inner circle. The outer ring has the MC Ratings’ 6-element ratings known as 2T4V which includes Taste, Terroir, Viticulture, Vinification, Vintage and Value. The inner circle displays the final integrated score of a wine based on MC Ratings’ patent pending algorithm.
The lower part has a QR code. Scanning the QR code with a cellular phone gives access to a detailed wine rating datasheet that has information about the wine including aroma, palate, grape origin, soil type of the vineyard, grape planting and harvesting process and wine-making process. It also shows the quality of the specific vintage and the performance-to-price ratio.
“With Alton’s patent pending MC Ratings and its unique score stickers, it can now be very easy for consumers to access a wine’s intrinsic facts and information,” said Peter Candido Mormile, Alton’s vp-Marketing. “This is re-shaping the consumers’ traditional wine-buying decision making process on the spot. Consumers now rely on MC Ratings because it tells them hidden factors on wines they are about to drink.”
Here’s the MC Ratings sticker and data sheet on Opus One 2013. The QR code in the sticker picture is live, which is the same sticker as on the actual bottles of the wines rated. Once you scan the QR code, it will display the detailed MC Ratings datasheet of Opus One 2013. You can also view or download the datasheet directly from below URL.