Alsace Wines Set Month Long Push in New York City

In June, the northeastern French region of Alsace is bringing its diverse wines and soils to an equally diverse city: New York. Titled “Alsace Rocks,” this month-long campaign will showcase Alsace’s wine styles, terroirs and passionate winemakers through complimentary tastings, restaurant offerings, pop-ups, digital partnerships, social media programs and media relations. The newly launched Alsace Rocks website details all events and activations, and the campaign will culminate in a trade tasting featuring over 150 wines and two masterclasses on June 25th.