It will debut Friday (2/15) at the San Diego brewery. Those in attendance may order a pour from an actual juice stand, along with the opportunity to take home a custom Juice Stand glass. Wholesale distribution to retail accounts will begin the week of Feb. 18.
“A great fringe benefit of working in a brewery is the ability to sample beers directly from the tanks,” says Peter Zien, Alesmith’s owner/ceo. “AleSmith’s Juice Stand IPA gives you the same ability to experience an ultra-fresh, unfiltered IPA through the use of special brewing processes and ingredients designed to keep the hop presence at a maximum level. Hazy in appearance and bursting with hop goodness, we think that you’ll enjoy stepping up to the Juice Stand as much as we do!”