Agua Mágica launches its first mezcal. Founded by an all-Mexican team, Agua Mágica embraces Oaxaca’s rich, artisanal history while aiming to recontextualize mezcal consumption occasions and empower the mezcaleros and community behind the agave elixir.
“From my upbringing in Mexico, with close ties to Oaxaca, and through my career analyzing the Latin American spirits market, I noticed mezcal’s explosive growth was making the category increasingly commoditized and industrialized,” comments Rafael Shin, founder of Agua Mágica.
“My mission with Agua Mágica is to initiate conversations around redirecting mezcal’s current growth trajectory, through a premiumization and recontextualization of mezcal consumption occasions. To start, we prioritize quality, which is how we can encourage Agua Mágica to be sipped neat. To be able to sip mezcal is to take part in upholding artisanal production practices,” adds Shin.
Agua Mágica’s inaugural ensamble will be limited to an exclusive 2,000 bottles to continue producing in small batches. The bottle retails for $65 and the set, including the bottle and illustrated box, retails for $95.
Agua Mágica is available for purchase online at aguamagica.com, select retailers, for delivery through Drizly and Thirstie and can be found on the cocktail menu at Cosme, Atla and Soho House.