Naturally, that’s led to charges of sell out. But in the case – as with New Holland Brewing earlier – it really is a simple distribution deal. Pabst will help support Against the Grain with sales, marketing and distribution, and – this is unique – only in Kentucky.
“The partnership with PBC only applies to Kentucky,” said Katie Molck, AtG’s “Marketing & Media Maven.” “We’re in ‘Phase 1 right now. We’re testing things out with PBC. We’re taking advantage of their distribution network.”
“When Against The Grain opened eight years ago, we did something that would be unusual today,” said Molck. “We focused our sales outside of Kentucky because that’s where craft beer was most popular at the time. That’s where demand was.”