ABI Taps Sentera for Grower Insights

Sentera, a Minneapolis-based leader in technology for growers, will deliver critical enabling technology for Anheuser Busch InBev ‘s SmartBarley platform which helps growers improve their productivity and secure the supply chain of the future.

SmartBarley will use Sentera’s technology to deliver unique agronomic insights with incredible, acre-by-acre precision. AB InBev’s team of expert agronomists will access this data to deliver value for the farmers that produce the high-quality ingredients inside AB InBev’s products.

Driven by real-time weather data, satellite, drone, and mobile phone imagery, and field activity information, SmartBarley’s analytics and alerting tools give agronomists unparalleled capability to rapidly detect problems, analyze alternatives, and work with farmers to take action. Precise, accurate data enables tailored application of crop inputs and water resources, eliminating overapplication and overuse of products and delivering the insights needed for growers to optimize land stewardship.

Sentera works with many of the largest agriculture, forestry, and consumer-packaged goods companies to help drive efficiency and productivity through AI-driven digital insights.

AB InBev supports the livelihood of farming communities worldwide through teams of researchers and agronomists working directly with over 30,000 farmers across 13 countries and five continents, to grow beer ingredients — including barley, corn, rice, hops, sorghum and cassava.

In addition to having access to powerful tools, data and insights, farmers will be supported as part of AB InBev’s sustainability 2025 initiative, which aims to help farmers become more skilled, connected and financially empowered.

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