The new product takes dead aim at white wine spritzers, features “new, sweet refreshing flavors that include White Peach Rosé, Pear Orange Sangria and Strawberry Blueberry Sangria and a lower alcohol content,” A-B says.
“As a brand, we want to stand for more than just margaritas,” said Chelsea Phillips, Vice President, Beyond Beer Brands at Anheuser Busch. “RITAS is about embracing bold individuality and a party attitude. This newest innovation responds to a growing consumer desire for ready-to-drink beverages. With spritz dominating as the consumer beverage of choice, and canned wines on the rise, we felt there was no better time to shake up the status quo with RITAS Spritz.”
The creative campaign will first appear in broadcast during the Grammys in the brand’s top performing markets. RITAS Spritz will continue to be supported through the year with additional broadcast, print, digital and social media creative.
RITAS Spritz is available at retailers nationwide and online in four packs of 12 oz. slim cans, 16 oz. single cans and flavor variety pack of 12 pack, 12 oz. slim cans.