Anheuser-Busch said it is launching a blockbuster virtual festival featuring a robust schedule of programming at www.InternationalBeerFest.org and on Anheuser-Busch social channels (YouTube, Facebook, Instagram, and Twitter) beginning at 6:00 pm ET Friday (8/7).
“Core to our mission at Anheuser-Busch, we want to bring people together for meaningful experiences and amazing content over a beer or seltzer,” said Azania Andrews, A-B’s VP-Connections. “I hope that this event can be a moment for people to take a break from their week and just have some fun safely together. The lineup features everything from beer tastings to brewery tours, live music, cooking tips and more, so there really is something for everyone to enjoy.”
To further inspire the spirit of coming together, Anheuser-Busch is offering new ways for people to enjoy their favorite beers during the virtual event with custom e-commerce promotions on platforms like Drizly and others. During the Festival, viewers in select states will be encouraged to take advantage of the opportunity to order their favorite products from the comfort of home.
On Drizly, consumers will notice a full 360 marketing campaign with unique banners, promo codes, and social posts. In addition, the brands participating in the Festival will offer consumers a comprehensive E-commerce Product Finder on their websites.
The International Beer Festival will include several exciting can’t-miss sessions:
- 6:00 pm ET: The World Renowned Budweiser Clydesdaleswill kick off the Festival and welcome those in attendance to the International Beer Festival. Viewers will discover the heritage of the Anheuser-Busch brewery in Saint Louis, Mo.i, go behind the scenes of the brewing process with Senior Brewmaster Natalie Johnson, and take a journey back in time through the storied Anheuser-Busch Archives. Don’t miss out on this incredible insider journey!
- 6:30 pm ET: BON V!V will demonstrate how viewers can elevate their at-home brunch occasions with easy to make cocktails sure to impress family and friends. Actor, producer, and philanthropist Priyanka Chopra Jonas will kick it off by talking about why BON V!V is her favorite hard seltzer and then demonstrate how to make her summer signature cocktail, the ‘Make Me Blush.’ Afterward, mixologists from Cocktail Academy will demonstrate a few more cocktail recipes that will elevate any at-home soirée. Tune in to see why tastemakers like Pop Sugar and Real Simple rate this zero-sugar spiked seltzer the #1 best-tasting hard seltzer, straight out of the can or in a cocktail!
- 6:45pm ET: Stella Artois will bring A Taste of The Life Artois@Home. From mouth-watering cooking classes taught by celebrity chefs Jeff Mauro, Jeremy Ford and Esdras Ochoato will provide a full menu of recipes and tips to help elevate the everyday. Throughout the show, Stella Artois will be giving away some of the chefs’ favorite culinary accessories — Le Creuset cookware sets, Williams Sonoma Cutting Boards, Wüsthof knife sets and more – to help turn weeknight cooking into swoon worthy meals to savor around the table with loved ones.
- 7:15 pm ET:Rapper, television host and personality Action Bronson will take viewers on an intellectual journey through craft beer. Alongside Master Cicerones Max Bakker and Ryan Daley, Bronson takes a virtual tasting tour across the country, sampling Elysian Space Dust, Golden Road Mango Cart, and Goose Island IPA. Tune in for what is sure to be a trip.
- 7:40 pm ET: Michelob Ultra Pure Gold and Prince Royce will help viewers reconnect with nature and celebrate the magic of sunsets around the globe with a special live performance by the multi-platinum award-winning Latin superstar as part of Pure Golden Hour Sessions. Set to the backdrop of the most beautiful sunsets around the world, Pure Golden Hour Sessions offers a full sensory experience that marries the connection of beer, music and nature.
- 8:20 pm ET: To close out the festival, Bud Light brings back its virtual concert series “Bud Light Seltzer Sessions: Your Flavor. Your Show.” Originally launched in May to entertain and engage music fans from the comfort of their homes, the curated session will feature hit singer, songwriter and dancer Jason Derulo. Derulo joins a list of well-known artists who have performed during previous Seltzer Sessions, including Latin superstars Aventura and KAROL G and country top-charters Brad Paisley and Lady A.