In a new initiative called Decide tTo Ride, Anheuser-Busch has teamed up with Mothers Against Drunk Driving (MADD) and Uber to form a first-of-its-kind coalition aimed at ending drunk driving. Centered around the message that “you can’t drive drunk if you don’t drive there,” Decide To Ride encourages revelers everywhere to plan ahead for a safe ride home before the evening even begins.
For more than 35 years, Anheuser-Busch and its wholesaler partners have invested more than $1 billion in responsible drinking initiatives and community-based programs to prevent underage drinking, impaired driving and other harmful use of alcohol.