Anheuser-Busch will remain the exclusive global beer and hard seltzer sponsor of the NFL under a new multi-year agreement that A-B said “will include many new opportunities for the Anheuser-Busch brands, led by Bud Light, that will continue growing excitement among NFL fans.
“We are pleased to continue our partnership with the NFL to build meaningful experiences and connections for football fans across the country,” said Benoit Garbe, A-B’a Chief Marketing Officer. “Core to our people-centered mission in marketing at Anheuser-Busch, our objective is to bring together what people most care about and what our brands stand for. Our partnership with the NFL perfectly intersects with that goal.”