Anheuser-Busch and Rio Tinto, a leading aluminum producer, agreed to bring Anheuser-Busch products to market in cans made from low-carbon aluminum that meet industry-
A-B’s packaging supply chain is the largest contributor of emissions by sector in the company’s value chain, the company said.
Currently, around 70 percent of the aluminum in Anheuser-Busch’s cans is recycled content. By pairing this recycled content with low-carbon aluminum, Anheuser-Busch will take a key step towards reducing the carbon emissions, it added.
Leveraging Rio Tinto’s low-carbon aluminum made with renewable
Initially focused in North America, Anheuser-Busch plans to pilot the first 1 million cans produced through the partnership on Michelob Ultra, the fastest growing beer brand in the United States.
“As a leader in the beer industry, Michelob ULTRA has a responsibility to our consumers and our planet to use our platform for good and lead the way in sustainability,” said Ricardo Marques, VP-Marketing, Michelob ULTRA. “Sustainable packaging is a key opportunity to highlight our commitment to the environment in a tangible way and we are excited to explore the opportunities to bring this to life in 2021 and beyond.”
The partnership builds on Anheuser-Busch’s 2025 Sustainability Goals, launched in 2018, which include science-based
“At Anheuser-Busch, we are constantly looking for new ways to reduce our carbon footprint across our entire value chain and improve the sustainability of our packaging to reach our ambitious sustainability goals,” said Ingrid De Ryck, VP-Procurement and Sustainability at Anheuser-Busch. “With this partnership, we will bring low-carbon