A-B Launches Natural Light Seltzer Nationwide Today

It’s described as a flavor-forward, 6% ABV beverage available in Aloha Beaches, which combines mango and peach for a tropical feel, and Catalina Lime Mixer which features black cherry and lime.

“The seltzer category is booming. It’s part of a larger shift in consumption across America and we believe it has tremendous staying power,” said Ricardo Marques, Vice President of Core and Value Brands at Anheuser-Busch. “We know plenty of Natty Light drinkers are also trying seltzer, so we want to meet that demand by bringing the fun of Natty into that space with an affordable price offering that fits their lifestyle.”

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