The brewer will offer its biggest beer giveaway ever to give eligible adults another reason to get their vaccines by July 4th. When the nation reaches the White House’s goal of 70% of adults partially vaccinated, Anheuser-Busch will buy America’s next round of beer, seltzer, non-alcoholic beverage or other A-B product* – inclusive of over 100 brands – to enjoy with family and friends. Adults 21+ will simply upload a picture of themselves in their favorite place to grab a beer, whether with friends at their favorite local bar and restaurant or with family in their very own backyard at MyCooler.com/Beer to enter to receive a beer on A-B.
“For us, everything begins and ends with people, and consumers are at the center of everything we do,” said Marcel Marcondes, CMO, Anheuser-Busch. “Since last March, we’ve been focused on pivoting all our plans in order to ensure that our brands remained relevant and meaningful, through tangible actions. And now that we are at this pivotal moment where people are excited to be together again, it only makes sense that we would unite our full portfolio and take this action to encourage people to get vaccinated. There’s never been a better time to be able to say, ‘let’s grab a beer.'”