Anheuser-Busch is hosting “Reventón de Verano” – a feel-good, virtual livestream event bringing people together in the comfort of their homes for a digital celebration of Hispanic culture, music, and community. The virtual showat 6 p.m. EDT on Sunday, May 2, is produced by First Tube Media is led by co-executive producers Marcos Cline-Márquez and Kevin Abrams.
“One of the key pillars of our consumer-centric marketing strategy is to make our brand connections relevant and meaningful to the people we wish to serve,” said Marcel Marcondes, CMO, Anheuser Busch. “Reventón de Verano is a great example of how we can use the power of our incredible portfolio to continue to reinvent the way our brands show up in people’s lives. I hope the show provides a fun opportunity for 21+ friends and family to come together over a beer, seltzer, or cocktail and enjoy the incredible performances!”