Anheuser-Busch is doubling down on its craft beer operations, moving all 12 of its North American craft beer brands into a standalone unit headed by Felipe Szpigel, who has headed The High End since it was created in 2014.
Sales and marketing for The High End’s noncraft brands – including Stella Artois, Estrella Jalisco and Shock Top – are being handled by A-B’s core U.S. marketers.
Also: ABI’s Beyond Beer segment, which includes non-alcoholic drinks and flavored malt beverages, are getting dedicated sales and marketing resources.