Anheuser-Busch acquired Hoop Tea, an Ocean City, Md., based beverage company known for its iced tea infused malt beverages and tea-infused seltzers, inspired by the founder’s love for beach culture. Hoop Tea will join Anheuser-Busch’s rapidly growing Beyond Beer portfolio which is a major growth driver within the industry. Terms weren’t disclosed.
“The team at Hoop Tea has created an incredible brand with an even better product offering,” said Fabricio Zonzini, Beyond Beer President, Anheuser-Busch. “I look forward to working alongside Hoop Tea’s founder, Danny Robinson, and vice president, Billy Gillman, to develop and grow the brand to its full potential.”
With leading brands that include Cutwater Spirits, BABE Wine and more, Anheuser-Busch’s Beyond Beer portfolio has captured more than $1 billion in revenue over the last three years through a combination of organic brand building, strategic acquisitions, and innovative partnerships