The new MillerCoors product is brewed with real tangerine peel and pours light golden in color with a slight haze. The 4% alcohol-by-volume beer packs bright citrus notes on the nose, complemented by a touch of malt sweetness. It finishes clean with a hint of tropical fruit.
“We wanted to brew a beer that had all of the flavor and qualities of Blue Moon but in a lighter profile,” says Sarah Irizarry, associate marketing manager for the brand. “Drinkers are shifting to more premium, yet lighter offerings. But they’re still interested in flavor and they still want to drink beer. We know Blue Moon LightSky delivers on that.”
Packaged in white 12-ounce slim cans and 16-ounce single-serve cans dominated with a vertical “LightSky” in blue script, the year-round beer will be backed with a marketing campaign that includes television spots slated to debut in March, a blitz of out-of-home and retail advertising, and digital and social media work. The campaign will use the tagline: “Welcome to the light side of the moon.”