90+ Cellars released a limited-edition rosé. Seas the Day Rosé It joins Unplug Pinot Noir and Today is the Day Chardonnay to cap the initial trio of wines marketed in conjunction with Life is Good, a lifestyle brand that seeks to “spread optimism through art and messaging.”
Seas the Day Rosé is a dry, fruit-forward rosé from France’s Languedoc region, with notes of strawberries and cherries. The whimsical label and inspiring messaging serve as a tableside reminder of the power in focusing on the good – a simple act that can have a big impact.
“It has been such a great experience collaborating with Life is Good on their first-ever wine collection,” said Terry Lozoff, VP of Marketing at 90+ Cellars. “With the release of Seas the Day Rosé and the expansion of our partnership, we are proud to continue supporting the important efforts of The Life is Good Kids Foundation with each and every purchase of these wines.”
Life is Good wines are now available in retail distribution in a dozen states and nationwide, for the first time ever, through 90+ Cellars’ online store.
Created to spread optimism and do good, a portion of the co-branded collection will help The Life is Good Kids Foundation, to which Life is Good donates 10% of its annual net profits. The Foundation’s signature Playmaker program supports community childcare providers in schools, hospitals, and beyond, including those currently serving on the frontline combating the Covid-19 crisis, by providing resources and trainings that help kids heal from the negative impacts of early childhood trauma.