Life Is Good is a “positive lifestyle and apparel brand.” It will donate 10% of the net profits from every bottle of Life Is Good wine by 90+ Cellars to the Life is Good Kids Foundation, which helps kids heal from the devasting effects of poverty, violence, and illness.
Bert Jacobs, Co-Founder and Chief Executive Optimist of Life is Good, said the company is looking to expand into new product categories. Life is Good is all about celebrating the little things with family and friends, so a partnership with a high-quality wine brand was a natural next step for us. We’re so excited to be raising a glass with 90+ Cellars.”
The first two wines will be Unplug Pinot Noir and Today is the Day Chardonnay. The names of the wines reflect Life is Good’s positive point of view, and the beautifully designed labels reflect its deeply rooted commitment to art and message.