818 Tequila, the award-winning, sustainable tequila brand founded by Kendall Jenner, said it is partnering with S.A.C.R.E.D. — a nonprofit that supports Mexican communities where heritage agave spirits are made.
The rapidly-growing spirits maker has also moved their production to Grupo Solave‘s state-of-the-art distillery in Jalisco, Mexico. 818’s new distillery partner is notable for combining traditional tequila-making methods with environmental-impact innovation. This move allows 818 to continue to scale without sacrificing attention to tradition and sustainability as it rolls out across the U.S.
S.A.C.R.E.D. (Saving Agave for Culture, Recreation, Education and Development) hosts educational tastings and fundraises to underwrite programs that help replant agave, build libraries, ensure water security and repair damage done by earthquakes.