That’s according to IRI.
Seven months since launch, 818 Tequila is now available in 32 states. On its California launch day in May, 818 sold out online in less than four hours, with retailers across California reporting Blanco allotments selling out on the first day of sales. To date, the tequila brand has shipped more than 136,000 cases, or 1.5MM bottles of tequila.
“We are thrilled to see the growth of 818 Tequila and sales continue to outperform our expectations,” said Mike Novy, President and COO. “The elevated flavor profiles of 818 Tequila were created to introduce a flourishing market to a tequila experience they can savor. Kendall is a strong female voice in the industry, leading a brand that stands for sustainability, while also delivering award-winning taste.”
The brand was founded by Kendall Jenner.