That’s according to a survey by 5WPR, the large public relations agency, which found that 84% of Americans surveyed are feeling the direct impact of inflation, but 74% are still in favor of sanctions against Russia, even if it means higher prices. In fact, 7 in 10 said they would boycott a product after learning it was produced in or imported from Russia.
And 77% said they are now more inclined to support Ukrainian brands and businesses. And only 16% of American consumers surveyed oppose boycotts of American companies still operating in Russia. Some 71% said a brand’s decision to cut off ties with Russia to support Ukraine impacted their perception of the brand for the better.
And nearly half of consumers surveyed said donating to Ukraine relief is the most meaningful action a brand can undertake right now — far better than simply issuing a statement.