7-Eleven Intros Plot + Point Wine

It’s packaged in a 3 literTetra Pak container– that’s about three glasses — featuring a screwcap top that makes it easy to pack and sip during all summertime activities, from the beach to backyard gatherings.  Plot + Point is available in chardonnay and pinot grigio, and is available at participating 7-Eleven stores.

Plot + Point joins other wines in 7-Eleven’s wine portfolio, including: Sip Sip Hooray canned wine cocktails, Trojan Horse chardonnay and pinot grigio, Yosemite Road wine and Voyager Point® cabernet sauvignon, red blend and sauvignon blanc wines.

Alternative packaging and non-breakable containers continue to grow in popularity over traditional wine bottles as wine drinkers look for convenient options for outdoor events and activities. The Plot + Point Tetra Pak packaging holds the equivalent of three glasses of wine and is something to say cheers to. It’s easy and convenient to enjoy where and when customers want, and the re-sealable container makes it simple to have one glass, store and save for later, or to enjoy in one sitting.

“When it comes to beverages, 7-Eleven continues to innovate across all categories, and that includes alcoholic beverages,” said Amy Werth, senior director of 7-Eleven Private Brands. “This year, perhaps as never before, summertime beckons with picnics in the park, outdoor events and backyard barbecues. We wanted to offer our customers great-tasting wine in a portable, unbreakable container that they can take along on their adventures. Best of all, Plot + Point wine proves customers don’t have to sacrifice taste and quality for convenience.”

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