Bacardi polled indusry leaders, bartenders and consumers in the U.S. on what they think will be big this summer. Here are seven key trends:
- Rum will have a huge surge in popularity, with the pina colada and mojito being the top two summer cocktails (31% and 30% respectively). The margarita rounds out the top three with 20% of respondents favoring the classic serve
- Brunch will become the top dining occasion this summer with 23% of Americans reporting they’ll be enjoying cocktails in the afternoon
- Nearly half (46%) of respondents noted that they have shopped for food and drink online at least once a month, showcasing that of the e-commerce consumer behaviors have permanently changed
- People will go out on the town – 64% of Americans note that they plan to go to a bar/restaurant this summer
- But they’ll be imbibing outside with 81% of people planning to spend more time socializing and enjoying drinks outdoors than ever before. Indeed, there was a 125% increase in US searches online for “outdoor bars near me”
- They’ll also be enjoying cocktails at home, with 45% of people noting that they order spirits bottles online, showcasing that e-commerce patterns engendered during the pandemic are here to stay
- But they’ll be enjoying lighter drinks – 19% of Americans have bought no ABV spirits/beer/wine online this year