Adult Non-Alcoholic Beverage Association (ANBA) is being formed by more than 40 leading brands and their founders and leaders to become the voice of the industry. ANBA will tackle challenges such as lack of universal regulations, industry standards, develop guides for international trade and market expansion, as well as act as a unified voice driving the education of all stakeholders – consumers, wholesalers, on and off-premise retailers, suppliers, and complementary industries.
The global market for non-alcoholic drinks is expected to grow to $30 billion by 2025, according to Global Market Insights. In the U.S., NA spirits grew 113.4% in the last year, when compared to the year before. NA beer is the fastest-growing segment in the industry and drove 31.7% of growth and NA wines grew 39.4%, according to NielsenIQ. This exponential growth makes evident the need for a trusted source and partner as brands expand domestically and internationally to keep up with rising consumer demand.
“The industry has an incredible opportunity to not only grow the marketplace, but ensure that all adult non-alcoholic beverages offer quality experiences and meet industry standards. This is another big step forward to destigmatize the non-alcoholic beverage industry,” said ANBA Board Chair and Athletic Brewing Co-Founder Bill Shufelt.