3 Badge Beverage Corp. announced its Drink Pink: Rooted Against Breast Cancer program ahead of Mother’s Day. Part of the proceeds from each bottle sold of Guinigi Prosecco Rosé (SRP: $17) will be donated to the Susan G. Komen Breast Cancer Foundation to fund breast cancer research, education, screening and treatment.
The program, which runs April 1 – June 30, 2022, invites participants to “Drink Pink” Mother’s Day (May 8) or any special occasion to help support the cause. Drinkers can share their support on social media by tagging @guinigiwines and using #rootedagainstbreastcancer, #drinkpink and #guinigiwines.
“We know how many mothers, sisters, and daughters are affected by breast cancer,” said August Sebastiani, president and founder of 3 Badge Beverage. “Through Guinigi, we are donating to the Susan G. Komen Breast Cancer Foundation to help support breast cancer awareness, education and research, which honors our family heritage while paving the way for a better future.”
With ancestors on both sides of the Sebastiani family from Northern Italy, the Drink Pink: Rooted Against Breast Cancer program is influenced by August’s strong connection to the region. Much of Sebastiani’s family still resides near the walled city of Lucca, home to the historic Guinigi Tower. This iconic landmark is known for its oak trees, which sit at the very top of the tower. The inspiration behind the program comes from the belief that people directly and indirectly affected by breast cancer are strong and beautiful, just like the symbolic oak trees.