3 Badge Beverage Corp. expanded its trade offerings in the growing craft whiskey category with the launch of Benjamin Chapman 7-Year Whiskey barrel program, designed exclusively for 3 Badge’s trade partners. While fans of Benjamin Chapman 7-Year Whiskey know it as a premium small-batch whiskey, this program offers a rare opportunity for trade accounts to choose their own customized whiskey and receive a bespoke order barrel finished in either American, French, or Hungarian oak. Additional Benjamin Chapman barrel program offerings will be available throughout 2022.
“We are excited to offer this unique opportunity for our trade partners,” noted August Sebastiani, president. “There is no better way to get to know the authentic versatility of Benjamin Chapman 7-Year Whiskey – and recognize that intangible element of intrigue for which it’s known – than to sample it across three different barrel finishes.”
This exclusive program offers buyers the opportunity to taste samples directly from various secondary barrel finishes before choosing their preferred barrel. Once selected, their barrel will be removed from availability. Each bottle will be tagged with the account’s unique information, as well as the barrel details. Next, the account will receive a barrel head with its exclusive logo. Each bottle will feature a limited edition necker with an accent design based on the barrel type.
Benjamin Chapman is fashioned with a blend of 51% 10-Year Canadian Rye and 49% 7-Year Canadian Prairie Wheat. The rye is distilled by artisans with pure glacial water sourced from the northern Rockies in an old-fashioned pot still for a clean and flavorful profile. The Canadian Prairie Wheat is distilled in continuous triple column stills and aged for a minimum of seven years in American oak whiskey barrels for a rich and bold style of whiskey.
The diamond faceted bottle evokes the elegant crystal tumblers often used in the 1960s for classic whiskey cocktails. A prominent “BC” signature is etched on the bar top as a playful nod to the inscription he is said to have left behind on his hotel receipts and restaurant bills. The label’s subtle textured lines conjure the fashionable tweed suits of the early 1960s, while the gold foil motif represents the traditional gold cuff links and men’s jewelry often worn in that era. An intricate diamond pattern lays vertically over a brilliant emerald green, recalling a silk tie motif popular in Benjamin Chapman’s day.