3 Badge Beverage Corp., a boutique wine and spirits négociant, added Guinigi Prosecco Rosé D.O.C. to its Guinigi Wines portfolio, reflecting the skyrocketing consumer demand for the hot new Italian wine category.
The United States remains the leading Prosecco export market, and Prosecco rosé is expected to account for 10% of the half-million bottles of Prosecco produced this year according to the New York Times.
An Italian label, Guinigi Wines was introduced in September 2020. The lineup of wines honors the Italian heritage of 3 Badge proprietor and fourth-generation vintner, August Sebastiani.
The Prosecco Rosé joins Guinigi’s two single-varietal expressions of Prosecco D.O.C. from Treviso ($17) and Pinot Grigio D.O.C. from Delle Venezie ($14). All three labels appeal to lovers of crisp, clean wines with refreshing acidity and low levels of alcohol and residual sugar.
Both the name “Guinigi” and the label art are inspired by la Torre Guinigi, a historical landmark in the town of Lucca, Tuscany, where ancestors of the Sebastiani family resided. Built in the Middle Ages, the Romanesque fortification overlooks the city to this day, distinctly adorned with a unique aerial garden at its topmost outlook. There, the tall Holm oak trees which decorate the tower’s pinnacle symbolize rebirth and renewal, paralleled in each new Guinigi vintage.