With a new song being released evey second of every day during the summer, it’s hard for up-and-coming music artists to break through. So, Bacardi is back with the “Music Liberates Music” program intended to champion underrpresented voices in the music industry. Working with Nahmias, a high-end streetwear brand which has embedded QR codes into each garment directing the wearer to an album of rising global music talent when they go to snap a photo.
Fans will also earn live music rewards every time someone scans their hat, tee, hoodie, or jacket and listens to the rising artists. So, the more fans promote the music, the more concert tickets they could earn.