Yatir Winery introduces Darom, developed by Eran Goldwasser, who has been producing wine for Yatir for more than 20 years.
The Darom LOGO represents the anemone flower that blooms in the Negev and covers a significantly wide area, with a beautiful red blossom from mid-January to the end of February, as the red anemones’ blossoms are at their peak during this period.
“The south is an integral part of the history of the Jewish people and their connection to vineyards there have bloomed and flourished in the region since the dawn of history. It is a wonderful natural habitat in terms of climate and soil, and many high-quality local varieties can be cultivated here. We are proud to lead Israel’s southern wine trend with the Yatir, and now with the new Darom brand,” says Yacov Ben Dor, CEO of Yatir Winery.