Provi said it has completed the first phase of integration SevenFifty into Provi’s marketplace, which will now include SevenFifty’s pricing and portfolio information about 700,000 products from 1,200 distributors.
The integration is being done as a phased rollout, moving on-premise and off-premise buyers from SevenFifty to Provi through the remainder of the year. By year-end, Provi will offer a single log-in for buyers, so they won’t have to search on one site and order on another.
“Provi and SevenFifty have the shared goal of better connecting all three tiers of the beverage alcohol industry,” said Taylor Katzman, founder and CEO of Provi. “SevenFifty has spent the last decade thoughtfully building innovative tools for distributor sales reps while creating a highly detailed wine and spirits content database. Integrating these distributor portfolios into Provi’s marketplace brings us one step closer to providing a more thorough and efficient experience for both on- and off-premise buyers.”
In January, Provi announced it was joining forces with SevenFifty to create a unified and expanded marketplace for the beverage alcohol industry. The integration comes with a shared focus on digital transformation and will provide a robust ecommerce marketplace and distributor toolkit to streamline operations for licensed buyers and distributor sales reps.