Monthly Archives: May 2022

What We’re Reading —

Posted on May 9, 2022 by Joel Whitaker

An Alcademics Study of Liquor Bottle Weights The larger the bottle, the less weight per volume of liquid.  Sometimes by a lot — sometimes not so much. (Alcademics blog).

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Festivals Are Back, and that Spells Opportunities for Bev/Al Marketers

Posted on May 8, 2022 by Joel Whitaker

“The resurgence of festivals presents great opportunities for drinks brands to target younger consumers, especially as two in five festival attendees try new drinks brands when they go to these types of events,”  says Matthew Crompton, CGA Regional Director – … Continue reading →

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Now Coors Light Chills Communities with Ads on Roofs

Posted on May 6, 2022 by Joel Whitaker

On rooftops in one residential complex in perennially sweltering Miami, Coors Light has installed minimally branded rooftop “Chillboards,” which use a special white coating from Mule-Hide Products that’s been proven to reflect 85% of sunlight. The brand found that the … Continue reading →

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Del Mar Margarita Wine Cocktails Enters Market

Posted on May 6, 2022 by Joel Whitaker

Del Mar Margarita Wine Cocktails (Trinchero Family Estates) announced its entry into the popular ready-to-drink margarita wine cocktail market – currently growing by more than 50 percent and worth more than $199 million annually1. The vacation-inspired duo in Pacifica Lime … Continue reading →

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Scout & Cellar Lowers Retail Prices

Posted on May 5, 2022 by Joel Whitaker

Woman-founded and -led winery, Scout & Cellar, Dallas, is lowering all retail prices for over 130 wines with up to 40% price reductions through May 2022 as a part of their month-long “Sip, Share & Celebrate” promotion to meet consumers’ … Continue reading →

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21st Amendment Adds a Hoppy Pilsner

Posted on May 5, 2022 by Joel Whitaker

21st Amendment Brewery, San Francisco, welcomes warmer weather with the release of its brand-new hoppy pilsner, Coaster Pils (5.4 % ABV). “Hoppy Pilsners are wonderfully clear and bright with their straw color and tight white bubbles. There is a reason … Continue reading →

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