Monthly Archives: February 2022

Smirnoff to Throw ‘Most Epic Super Bowl Watch Party’ for Alaskan Miners

Posted on February 10, 2022 by Joel Whitaker

The miners are 100 miles north of Anchorage and love football but miss the amenities to normally tune in.  This year they will as Smirnoff stages when it is calling “the most epic Super Bowl watch party ever.” As the … Continue reading →

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Troegs Independent Brewing Intros Hop Horizon

Posted on February 10, 2022 by Joel Whitaker

The Hershey, Pa., brewer describes it as “your shortcut to where the sky meets the bines” an opportunity to smell a hop field in full bloom.  “This juicy IPA starts with a subtle blend of pale malts, wheat and oats. … Continue reading →

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Who & What —

Posted on February 10, 2022 by Joel Whitaker

Blue Run Spirits names Shaylyn Gammon as its first Whiskey Director. Gammon will drive the development and expansion of Blue Run’s whiskey portfolio.  she joins Blue Run Spirits from Campari Group, where she managed product innovation projects across the company’s … Continue reading →

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Will Rise in Consumer Prices Squeeze Bev/Al Marketers?

Posted on February 10, 2022 by Joel Whitaker

The truth is, nobody — including us — knows what impact the 7.5% in consumer prices in January will have on sales of beer, wine and spirits.   But we think you should expect a repeat of the historical pattern in … Continue reading →

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TTB Urged to Focus on Trade Practices, Category Management, Label Rules

Posted on February 9, 2022 by Joel Whitaker

You can expect alcohol & Tobacco Tax & Trade Bureau to prioritize labeling rules to provide more information about allergens, nutrition and ingredients, to strengthen its rules deterring category management practices including shelving schemes and offering similar services for “free,” and … Continue reading →

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Trade Groups Respond to Treasury Report on Competition

Posted on February 9, 2022 by Joel Whitaker

Wine & Spirits Wholesalers of America said Treasury’s report “fails to recognize how consolidation in other tiers created the need for an evolution of the distribution tier to address supply chain and logistics challenges.”  But WSWA said it was “encouraged (that) … Continue reading →

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