Monthly Archives: January 2022

Buffalo Trace Distillery Sets Tourism Record

Posted on January 25, 2022 by Joel Whitaker

More than 340,000 guests visited Buffalo Trace Distillery in 2021. This is a 134% increase in the number of visitors it welcomed in 2020 amid the COVID-19 pandemic, and a 16% increase in the number of visitors it welcomed in … Continue reading →

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Clase Azul Unveils New Brand Identity

Posted on January 25, 2022 by Joel Whitaker

Formerly known as Clase Azul Spirits, effective Jan. 25, 2022, the brand is now known as Clase Azul Mexico. “As a fully Mexican-owned and operated brand, ‘Clase Azul Mexico’ represents our origin and who we are,” explained founder/CEO Arturo Lomelí. … Continue reading →

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Uncle Nearest Debuts Its Own Whiskey

Posted on January 25, 2022 by Joel Whitaker

For the first time, Uncle Nearest Premium Whiskey being released this year was produced by Nearest Green Distillery, Fawn Weaver, founder/CEO, said. “Since the inception of our brand, everything in our bottles was blended to perfection by our master blender, Victoria Eady Butler, but … Continue reading →

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Barenberg Upgrades Brown-Forman to Buy

Posted on January 25, 2022 by Joel Whitaker

In a note to clients, Barenberg Beverages noted that Brown-Forman has “suffered from severe external headwinds over the past four years.”  But things are looking up for the Louisville distiller, Barenberg said, citing distributors sitting on historically low inventory levels … Continue reading →

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Chivas Unveils Biggest Packaging Redesign in 112 Years

Posted on January 25, 2022 by Joel Whitaker

Currently shipping to markets across the US, the redesign sees the iconic Chivas 12 bottle reshaped and elongated to stand taller and prouder while still retaining its recognizable rounded shoulders. While updated, its crest still boasts the ‘luckenbooth,’ a symbol … Continue reading →

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Who & What —

Posted on January 25, 2022 by Joel Whitaker

Alcohol & Tobacco Tax & Trade Bureau names Anthony Gledhill, currently Chief Counsel, assistant administrator for permitting and taxation.  He succeeds Dan Riordan who is retiring Jan. 28. Brown-Forman Corp. elects Jan Singer, most recently CEO of J. Crew, to its board … Continue reading →

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