Monthly Archives: December 2021

Shiner’s New Brew Inspired by TikTok

Posted on December 15, 2021 by Joel Whitaker

Shiner Berries & Cream brew (ABV 5%) was inspired by a 2007 TikTok candy commercial featuring an innocent yet odd character named the “Little Lad” who is so excited by a Berries & Cream flavor that he launches into song … Continue reading →

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Why Consumers Choose Pricey Local Craft Brands Over National Brands

Posted on December 15, 2021 by Joel Whitaker

Why are consumers willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? Ashok Lalwani “Consumers tend to use price to … Continue reading →

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Big Springs Spirits Crowdsources Pittsburgh Expansion

Posted on December 15, 2021 by Joel Whitaker

Big Spring Distillery, Bellefonte, Pa., is seeking to raise at least $100,000 through Honeycomb Credit, a crowdsourcing platform.  The eight-year loan will bear an interest rate of 7.75% The new facility will have a different name, The Distillery at South … Continue reading →

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Steven Soderbergh, Ivy Mix Team Up for Singani63 Offer

Posted on December 15, 2021 by Joel Whitaker

Oscar-winning filmmaker Steven Soderbergh and award-winning author and mixologist Ivy Mix have teamed up to spread holiday cheer this season.  When a consumer buys two bottles of Soderbergh’s Singani 63, the national spirit of Bolivia, he will receive a free copy … Continue reading →

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Tequila Avion Offers Gift Set

Posted on December 15, 2021 by Joel Whitaker

The Pernod Ricard brand partnered with David Flores, the trailblazing artist, to create the gift set for Avion 44.  But it doesn’t include a bottle of the Avion 44. Instead it includes premium items such as drinking glasses, an ice … Continue reading →

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Brothers Bond Bourbon Hot Toddy Kit

Posted on December 15, 2021 by Joel Whitaker

Brother’s Bond Bourbon is launching a Hot Toddy cocktail kit with Cocktail Courier. Each kit includes one 750ml Brother’s Bond Bourbon, three Chai Tea Bags, four ounces of Honey Syrup, and four lemons.  The curated kit features Brother’s Bond Bourbon and … Continue reading →

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