Monthly Archives: June 2021

Who & What –

APPOINTED:  Chilean-American actor Pedro Pascal as the new star of Casillero del Diablo’s global Wine Legend campaign. Pascal will play a new, mysterious character linked to Casillero del Diablo’s renowned wine legend in upcoming advertising programming centered around television, video and social media. … Continue reading

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Sugarlands Distilling Official Spirit of Rahal Letterman Lanigan

This year’s Indianapolis 500 marked the debut of today announced a partnership with Sugarlands Distilling Company as the Official Spirits and the Official Moonshine of the Rahal Letterman Lanigan Racing (RLL)  team.

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High West Unveils a New Mobile Game

High West Distillery  debuted a new limited-time, interactive mobile game called Prairie Dash. While playing Prairie Dash, High West fanatics will have a chance to give back and help conserve the natural habitat of Montana’s Great Plains all while competing in … Continue reading

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2d Cognac Connection Campaign Launched in U.S

Bureau National Interprofessionnel du Cognac (BNIC) launched the 2nd annual Cognac Connection campaign in the US. This virtual program has the core objective of educating and inspiring cocktail professionals on the Cognac region and spirit, as well as providing support to … Continue reading

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Miller Lite Intros Shoezie (Think Cozie with New Balance Trainer)

Fashioned from the classic New Balance 624 Trainer, the limited-edition Shoezie is crafted with materials directly from New Balance shoes and is nearly identical to the 624 Trainer but fitted for your beer. With its rubber sole and breathable leather, … Continue reading

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Campari Intros Russell’s Reserve 13 Year Old Bourbon

It’s a 114.8-proof Kentucky Straight Bourbon.  It’s the latest in the Russell’s Reserve lineup of bourbon and rye whiskies.  SRP: $69.99.

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