Monthly Archives: June 2021

Alyson Hannigan Joins Sparkling Ice Spiked Hard Seltzer Social Media Campaign

Posted on June 8, 2021 by Joel Whitaker

Actress Alyson Hannigan has teamed up with Sparkling Ice Spiked® to create a series of entertaining social content that showcases everyday moments that exceed all expectations. It’s part of Sparkling Ice Spiked’s #ShatterYourExpectations campaign, a 2021  initiative aimed to celebrate consumers … Continue reading →

Posted in Advertising | Tagged | Comments Off on Alyson Hannigan Joins Sparkling Ice Spiked Hard Seltzer Social Media Campaign

Three Spirit, a Vegan ‘Elixer,’ Debuts in U.S.

Posted on June 8, 2021 by Joel Whitaker

We got a press release yesterday proclaiming that Three Spirit, an elixer that is “beyond alcohol,” had arrived in the U.S.   Since non-alcohol or dealcoholized products have seen a surge in interest lately, we thought there might be a story … Continue reading →

Posted in New Products | Tagged , | Comments Off on Three Spirit, a Vegan ‘Elixer,’ Debuts in U.S.

Who & What —

Posted on June 8, 2021 by Joel Whitaker

PROMOTED:  Brandon Joldersma to chief operating officer, Still Austin Whiskey Co.  He joined Still Austin in July 2019 as general manager. HIRED: Jay Finnigan as evp-national sales director of Traverse City Whiskey Co.  He joins from Republic National Distributing Co. … Continue reading →

Posted in Who and What | Comments Off on Who & What —

Beer Imports Up 27% in April

Posted on June 8, 2021 by Joel Whitaker

The Commerce Department’s Import-Export report for April shows total imports up 27% for the month over April 2020 and up 6.5% YTD over 2020. Total imports for Mexico were up 39.5% for the month and are up 8.6% YTD, Beer … Continue reading →

Posted in Imports | Tagged | Comments Off on Beer Imports Up 27% in April

Koloa Rum Sponsors Las Vegas Raiders

Posted on June 7, 2021 by Joel Whitaker

The agreement covers both the Las Vegas Raiders and Allegiant Stadium, giving Koloa Rum Co. prominent visibility within Allegiant Stadium, including a branded stadium bar located inside the Twitch Lounge. Koloa Kaua’i White Rum will be offered as a deluxe option … Continue reading →

Posted in Sponsorship | Tagged , , | Comments Off on Koloa Rum Sponsors Las Vegas Raiders

Open Locations Hold Steady in Latest Weekend — BeerBoard

Posted on June 7, 2021 by Joel Whitaker

Open Rate (locations open and pouring beer) held firm for the June 3-6 weekend, with 93% of locations open, BeerBoard said.  BeerBoard has been tracking the number of locations open throughout the pandemic. The rate had been at 90%, or … Continue reading →

Posted in COVID-19 | Tagged | Comments Off on Open Locations Hold Steady in Latest Weekend — BeerBoard