Monthly Archives: June 2021

Bulleit Launches New “Local Bar Sundays” Hospitality Mission at Tribeca Festival and Says “First Drink Is On Us”

Posted on June 10, 2021 by Joel Whitaker

Bars across the U.S. suffered mightily during the Covid crisis.  But only consumers who visit their favorite local New York bar or restaurant during the Tribeca Festival through June 20 will be reimbursed online for any Bulleit, Johnnie Walker, Crown … Continue reading →

Posted in Marketing | Tagged , , | Comments Off on Bulleit Launches New “Local Bar Sundays” Hospitality Mission at Tribeca Festival and Says “First Drink Is On Us”

Bill to Replenish Restaurant Revitalization Fund Introduced

Posted on June 10, 2021 by Joel Whitaker

There wasn’t enough money to take care of the restaurants harmed by the Covid pandemic.  That became clear when more than 362,000 eligible businesses applied for assistance from the $28.6 Restaurant Revitalization Fund Replenishment Act. Yesterday (6/10) U.S. Rep. Earl … Continue reading →

Posted in COVID-19 | Tagged , | Comments Off on Bill to Replenish Restaurant Revitalization Fund Introduced

NABI: Harm from Retaliatory Tariffs Becoming Readily Apparent

Posted on June 10, 2021 by Joel Whitaker

National Association of Beverage Importers President Robert M. Tobiassen highlighted the ever-growing number of signatories to statements opposing these punitive tariffs on unrelated products since before the imposition of the Airbus dispute tariffs in October 2019, and the steel and … Continue reading →

Posted in Tariffs | Tagged | Comments Off on NABI: Harm from Retaliatory Tariffs Becoming Readily Apparent

Even Cranberry Growers and Nutritionists Want Tariffs Removed on Sectors Not in Trade Disputes

Posted on June 10, 2021 by Joel Whitaker

Some 113 organizations — including the American Cranberry Growers Association and the Council for Responsible Nutrition — joined in a joint statement calling for the permanent removal of tariffs on sectors unrelated to the ongoing transatlantic trade disputes. The statement … Continue reading →

Posted in Tariffs | Tagged | Comments Off on Even Cranberry Growers and Nutritionists Want Tariffs Removed on Sectors Not in Trade Disputes

Marketers Should Focus More on Long-Term Brand Building, Study Says

Posted on June 10, 2021 by Joel Whitaker

Nielsen has come out with an interesting report that sheds some light on balancing brand building and quick sales.  It notes that when Covid burst upon the scenes, marketers of all sizes (including Coca-Cola) cut back on brand-building seeking quick … Continue reading →

Posted in Marketing, Research | Tagged | Comments Off on Marketers Should Focus More on Long-Term Brand Building, Study Says

For 1st Time in 26 Years, an Alcohol Brand Tops IRI’s Food, Beverage Pacesetter List

Posted on June 9, 2021 by Joel Whitaker

Bud Light Seltzer was named IRI’s No. 1 New Product Pacesetter for the entire food and beverage category.  It’s the first time a bev/al product has earned that position. One trend in this year’s Pacesetters is notable consumer interest in … Continue reading →

Posted in Advertising | Tagged | Comments Off on For 1st Time in 26 Years, an Alcohol Brand Tops IRI’s Food, Beverage Pacesetter List