Monthly Archives: June 2021

Diageo Becomes First Official Spirits Sponsor of NFL

Posted on June 16, 2021 by Joel Whitaker

The multiyear sponsorship is uniquely structured with the NFL fan in mind and will include opportunities for on-site activation and engagement with adult fans, as well as broadcast, digital, and social content from NFL Kickoff through the Super Bowl. For … Continue reading →

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El Bandido Yankee Tequila Launches

Posted on June 16, 2021 by Joel Whitaker

El Bandido Yankee Tequila Co., a new ultra-premium spirits brand, launched its first two expressions, a Tequila Blanco and a Tequila Reposado. The rollout kicked off in Illinois, with distribution partner Breakthru Beverage Group, and in Texas and Michigan through … Continue reading →

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Global Irish Whiskey Market Seen Growing 9.2% to 2027

Posted on June 16, 2021 by Joel Whitaker

The global Irish whiskey industry generated $4.26 billion in 2019, and is expected to reach $7.67 billion by 2027, witnessing a CAGR of 9.2% from 2021 to 2027, according to a new report from Allied Market Research. Prime Determinants of … Continue reading →

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Empire Merchants, Manhattan Beer Pick Provi for Online Orders

Posted on June 16, 2021 by Joel Whitaker

Provi (www.provi.com), the fastest-growing B2B eCommerce marketplace for the beverage alcohol industry, announced its official New York launch in partnership with distributors Empire Merchants, Empire Merchants North, and Manhattan Beer to better serve their customers through Provi’s free, online ordering … Continue reading →

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Barking Irons Intros an Apple-Based Gin

Posted on June 16, 2021 by Joel Whitaker

Launch of Barking Irons Gin extends Barking Irons line from applejack and has apples and oranges as key ingredients.  Advertising will continue with the brand’s New York to the Core campaign rooted in the brand’s provenance – Made in New York, from … Continue reading →

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Designer Vera Wang Intros Party Prosecco

Posted on June 16, 2021 by Joel Whitaker

“Party (SRP: $25) is a natural extension of what I already do,” says Vera Wang. “Why prosecco? Celebration! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness.” … Continue reading →

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