Monthly Archives: March 2021

6 O’Clock Gin Launches Ready-to-Drink G&Ts in U.S. Markets

Artisanal British gin brand 6 O’clock Gin said it will sell its premium ready-to-drink gin & tonic cocktails in the U.S. in 200-milliliter aluminum cans, with an ABV of 7%. Principals in 6 O’clock Gin’s Tampa-based U.S. subsidiary include veteran banking … Continue reading

Posted in New Products | Tagged | Comments Off on 6 O’Clock Gin Launches Ready-to-Drink G&Ts in U.S. Markets

Cutwater Expands MLB Tie, Rolls Out Co-Branded Vodka Mule Packages

Cutwater Spirits welcomes the return of baseball on April 1 by releasing new co-branded canned cocktails and increasing its in-stadium presence through partnerships with teams across the league. The distillery has also joined forces with Wil Myers of the San … Continue reading

Posted in Marketing, Packaging | Tagged | Comments Off on Cutwater Expands MLB Tie, Rolls Out Co-Branded Vodka Mule Packages

Who & What —

Oak Ridge Winery, Lodi’s oldest operating winery, hires  Jim Moisson as VP-Global Sales Manager.

Posted in Uncategorized | Comments Off on Who & What —

Bombay Sapphire to Debut Canned Cocktails April 9

That’s National Gin & Tonic Day, and the new products — Bombay Sapphire Gin & tonic and Bombay Sapphire Gin & Tonic Light — will be availabel i 250-mm cans in a four-pack. The brainchild of Bacardi Ltd’s Master of Botanicals Ivano Tonutti … Continue reading

Posted in New Products, Packaging | Tagged | Comments Off on Bombay Sapphire to Debut Canned Cocktails April 9

Angry Orchard Sponsors Concacaf’s 2021 Gold Cup

Angry Orchard (Boston Beer), the nation’s leading hard cider maker, and the Confederation of North, Central American and Caribbean Association Football (Concacaf) announced a year-long partnership, naming Angry Orchard the official hard cider of the 2021 Concacaf Gold Cup. The … Continue reading

Posted in Sponsorship | Tagged | Comments Off on Angry Orchard Sponsors Concacaf’s 2021 Gold Cup

Penfolds Enlists an Australian to Promote Its California Collection

To launch Penfolds’ California Collection, the Australian producer turned to another Australian, Ben Simmons, the NBA All-Star.  The press release announcing the debut focused only on Simmons and not on the quality or characteristics of the wine.  

Posted in New Products | Comments Off on Penfolds Enlists an Australian to Promote Its California Collection