Monthly Archives: January 2021

Jim Beam Takes Aim at Beer Boredom in New Ad Campaign

Posted on January 7, 2021 by Joel Whitaker

The new campaign, which fist aired Jan. 4 with a new spot, “Need a Break from Beer,” focuses on the Jim Beam Highball, which is made by mixing chilled Jim Beam Bourbon with ice and ice-cold, highly carbonated ginger ale. … Continue reading →

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Bootstrap Brewing Sales Up 25% in 2020 Despite Covid

Posted on January 7, 2021 by Joel Whitaker

With a total of 8,821 barrels produced last year, Bootstrap Brewing saw a 25.7% growth in 2020 and a 541% increase in barrels produced since 2015. Led by flagship Insane Rush IPA, which grew 49.92%, overall off-premise sales of the … Continue reading →

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HHS Makes It Official: Distillers Hand Sanitzer Won’t Be Taxed

Posted on January 6, 2021 by Joel Whitaker

Department of Health & Human Services (HHS) submitted a Notice to the Federal Register announcing that those who entered the market to supply hand sanitizer during the COVID-19 public health emergency are not subject to the OTC Drug Monograph Facility … Continue reading →

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Luxco Elevates Ezra Brooks to 99 Proof

Posted on January 6, 2021 by Joel Whitaker

Luxco adds Ezra Brooks 99, a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof. “With Ezra Brooks 99 our goal was to create a higher-proof bourbon without sacrificing the rich notes Ezra Brooks is known for,” said John … Continue reading →

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375 Park Avenue Spirits to Distribute Devils River Whiskey

Posted on January 6, 2021 by Joel Whitaker

375 Park Avenue Spirits, a division of Sazerac Co., agreed to assume responsibility for all sales and operational functionsof Devils River Whiskey, effective April 1,  and will support the brand’s marketing efforts. “Devils River is an emerging whiskey brand but one … Continue reading →

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Coors Light Supports Tom Flores for NFL Hall

Posted on January 6, 2021 by Joel Whitaker

Coors Light unveiled a new campaign that advocates for Tom Flores’ rightful place among other football greats as a member of the NFL Hall of Fame. Flores’is the first Latino player to serve as both starting quarterback and head coach.  … Continue reading →

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