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Monthly Archives: December 2020
Brands Promote New Year’s Eve at Home
When I was younger, my idea of the perfect New Year’s Eve celebration would have been to be at the Waldorf-Astoria, dancing to the music of Guy Lombardo and the Royal Canadians. Well, Lombardo and his band are no longer … Continue reading
Posted in Promotions, Uncategorized
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Precept Wine Debuts A.G. Perino Dry and Sweet Vermouths
Precept Wine announces launch of A.G. Perino Dry and Sweet Vermouths. Crafted by winemaker Hal Landvoigt, A.G. Perino is 15 years in the making. Inspired by late-night cocktails and conversation at a bar in Dusseldorf, Germany, Precept Founder and CEO … Continue reading
Posted in New Products
Tagged A.G. Perino, Precept Wines
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Cannabis Brand Old Pal Intros a Pale Ale
Turn about is fair play, we suppose. With a number of beer brands like Pabst and Lagunitas — to say nothing of Constellation Brands — testing the cannabis waters, Old Pal, a leading cannabis company, announces the launch of Old … Continue reading
Posted in New Products
Tagged cannabis, Old pal
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For Captain Morgan, Josh Gad Toasts the End of 2020
Captain Morgan Spiced Rum came up with a great variation on “The Night Before Christmas” to wish 2020 on its way . . . and to boost sales of the Diageo product. Narration is by award-winning actor Josh Gad. You … Continue reading
Posted in Advertising
Tagged Captain Morgan Spiced Rum, Diageo
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Neft Vodka ‘Official Vodka of Rose Bowl Stadium’
The designation as “Official Vodka of the Rose Bowl Stadium” lasts until June 30, 2023. Neft will be available at Rose Bowl Stadium events throughout the duration of the partnership, including games on New Year’s Day, 2022 and 2023. During … Continue reading
Posted in Marketing, Sponsorship
Tagged Neft
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Alcohol Justice Challenges ABI’s Takeover of Ace Beverage
Alcohol Justice, the antialcohol activist group, urged California Attorney General Xavier Becerra to launch full-scale investigation of recent actions in the state by Anheuser-Busch InBev (ABI). Alcohol Justice said it believes ABI is in violation of California’s Cartwright Act and federal … Continue reading
Posted in Acquisitions
Tagged ABI, Ace, Anheuser-Busch InBev
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