Monthly Archives: August 2020

Baileys Intros New Limited Time Offering, Baileys Apple Pie, And Declares Friendsgiving In August

Posted on August 24, 2020 by Joel Whitaker

Baileys launched of the new, limited-edition Baileys Apple Pie Irish Cream Liqueur,  take on the classic autumn treat, perfect for Friendsgiving in August. Merriam-Webster added “friendsgiving” to its dictionary in January 2020.  It’s a mashup of the words “friends” and … Continue reading →

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Bulleit Launches Frontier Fund to Aid Bartenders

Posted on August 24, 2020 by Joel Whitaker

The Diageo brand said it committed $250,000 to the Bulleit Frontier Fund to support the North American hospitality industry.  Donations will include organizations such as The USBG National Charity Foundation, Another Round, Another Rally and Southern Smoke Foundation. As part of the launch, Bulleit … Continue reading →

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Jackson Family Buys Australia’s Giant Steps Winery

Posted on August 24, 2020 by Joel Whitaker

The acquisition includes purchase of Giant Steps’ Sexton and Applejack vineyards (about 75 total hectares), both monopole vineyards. Giant Steps will continue to source fruit from Tarraford, Wombat Creek, Primavera and Gruyere Farm vineyards, recognising the long-term relationships and the … Continue reading →

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How A-B Benefits from an In-House Advertising and Marketing Agency.

Posted on August 24, 2020 by Joel Whitaker

One of the things we never understood about Anheuser-Busch back when the Busch family ran it was their reliance on Fleishman-Hilliard, a public relations firm, when we thought A-B was plainly large enough to have an in-house corporate communications department. That … Continue reading →

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41% of Craft Distillers Sales Evaporate Under Covid, 31% of Employees Furloughed

Posted on August 20, 2020 by Joel Whitaker

Measures taken to contain Covid-19 have cost craft distillers more than $700 million, or 41%, of their sales, Distilled Spirits Council of the U.S. President Chris Swonger announced this morning.  That’s because of tasting room closures as well as lost wholesale sales.  Craft … Continue reading →

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Austin Eastciders Adds 2 19.2 Oz. Cans

Posted on August 20, 2020 by Joel Whitaker

Austin Eastciders added two more flavors — Pineapple Cider and Black Cherry — to its line of spiked seltzers in a 19.2 ounce tall can.  Austin’s Original Dry Cider and Blood Orange already are the top-selling 19.2 ounce cider SKUs in … Continue reading →

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