Monthly Archives: December 2018

How A-B’s Estrella Jalisco Seeks to Build Sales by Changing Perception of Mexicans

Posted on December 6, 2018 by Joel Whitaker

This is really clever:  Mexican-Americans, the target market for Estrella Jalisco beer, were the targets of some really nasty comments on Facebook.  Type in “Mexicans are: ” and you got words like rapists, drug dealers, brutish, animals, etc. Bad for … Continue reading →

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Basil Hayden’s Introduces a 10-Year-Old Bourbon

Posted on December 6, 2018 by Joel Whitaker

Basil Hayden’s 10 Year Old Bourbon is a seasonal offering and will return in limited quantities for bourbon fans each holiday season. It’s  aged longer in American Oak barrels to offer an additional layer of complexity to an already distinctive whiskey. The … Continue reading →

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In Illinois, Corn Growers Promote Local Spirits

Posted on December 6, 2018 by Joel Whitaker

The Illinois Corn Marketing Board, which taxes corn growers in the state to fund marketing efforts, is promoting Illinois distilleries that make spirits from Illinois-grown corn.  Check out their latest press release here.  It’s a clever move that craft distillers … Continue reading →

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Good News for Southern Bev/Al Retailers, Wholesalers

Posted on December 6, 2018 by Joel Whitaker

Southern bev/al retailers and wholesalers — especially those in Florida, Texas and South Carolina — have a whole lot to cheer about today. LendingTree, the nation’s leading online loan marketplace, looked at more than 2 million new purchase mortgage loan … Continue reading →

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Private Label Makers Say Buy Store Brands and Save One-Third

Posted on December 4, 2018 by Donna Whitaker

American shoppers can find quality wines that cost a-third less than similar bottles from the country’s biggest wine producers.

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Lot18 Marks 50th Anniversary of Elvis’s ’68 Comeback Special

Posted on December 4, 2018 by Donna Whitaker

The limited-edition Cabernet Sauvignon is being issued to celebrate the 50th anniversary of Elvis Presley’s legendary ’68 Comeback

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