Monthly Archives: December 2017

Economy is Good, Getting Better. That’s Good News for Bev/Al

The economy is purring, and will continue to expand in 2018.  That’s good news for bev/al marketers, who learned again during the Great Recession that while bev/al volumes may be relatively

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Ole Smokey, Yee-Haw Brewing to Open Entertainment Venue

Ole Smoky Distillery, a leading craft distiller of Moonshine and home of the world’s most visited distillery, said it is joining Yee Haw Brewing Co., one of Tennessee’s top craft breweries and

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What We’re Reading

3% of UK Marketers Say Marketing Can Protect Business from Change That’s because it can’t.  Our opinion.  What it can do is keep a brand front of mind, helping retain loyal consumers. 

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Breath Test Could Apprehend Drugged (As Well as Drunk) Drivers

With marijuana being “legalized” in several states, bev/al execs have worried that there may soon be two standards:  One for those who abuse alcohol, and an entirely different, almost nonexistent,

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Miller Lite Now No. 3 U.S. Beer, Pushing Budweiser to No. 4

Not only that, MillerCoors CEO Gavin Hattersley told an audience of more than 350 Milwaukee-area business executives at the Milwaukee Business Journal’s Power Breakfast, “between Miller

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Miller High Life in Champagne-Sized Bottles

How appropriate for the Molson Coors brand known as “the champagne of bottled beer.”

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