Mike’s Hard Lemonade is bringing back the 90’s with new Mike’s Hard Freeze, a collection of four refreshing, throwback flavors that will remind you of your favorite slushy flavors. In fact, more than 70% of consumers1 crave nostalgic flavors, reminding them of simpler times and carefree days.
“New Mike’s Hard Freeze delivers all the flavor without the brain freeze,” said John Shea, chief marketing officer, Mike’s Hard Lemonade Co. “Mike’s Hard Freeze was inspired by 90’s nostalgia with throwback flavors, colors, and packaging. As a first for Mike’s Hard Lemonade, we crafted four refreshing, delicious and sessionable flavors to create a taste experience that brings back that 90’s nostalgia.”
All four flavors come in a 12-can variety pack. Both Blue Freeze and Red Freeze will also be available in 23.5oz. single-serve cans. Mike’s Hard Freeze is 5% ABV and comes in four refreshing flavors.
In addition to Blue Freeze, which tastes just a melted blue raspberry slushy flavor, and Red Freeze, a liquified classic red cherry berry slushy, Mike’s also offers White Freeze, inspired by an indulgent, chilled creamcicle flavor, and Pink Freeze, which tastes like a frosty pink lemonade slushy.
The brand is launching a fun, integrated campaign that will transport consumers back to the 90’s. They’re bringing this rad decade to life through a mix of social, digital, and influencer content and live events from now through the summer. Mike’s Hard Freeze will be pulling consumers into the 90’s through the Freeze Factory, a magical place where the colors, flavors, and influences of the 90’s are infused into every can of Mike’s Hard Freeze: Boy Band :15.